SinarPay is a payment gateway platform serving merchants and businesses. As the product expanded, the existing landing page no longer clearly communicated the platform's value proposition and product offerings.
Problem
The existing landing page struggled to clearly communicate:
What SinarPay does
Who it serves
Why merchants should trust it
The benefits of choosing the platform
As a result, potential customers might have difficulty understanding the product offering and differentiating it from competitors.
Goal
This redesign aimed to help visitors understand SinarPay within seconds and in our goal are:
Clarify the product value proposition
Improve information hierarchy
Strengthen trust and credibility
Highlight key product features
Create a scalable foundation for future marketing efforts
Design Process
Solution
Before
After
To address these challenges, I focused on three key improvements:
Refined the homepage with a cleaner and more engaging user experience, making it easier for users to navigate and interact with the platform.
Implemented a scalable design system to ensure consistency across pages and streamline future design and development efforts.
Enhanced the content hierarchy to improve information clarity, helping users quickly understand key messages and take action.
Before
After
I also repositioned the Services section into a Product-focused section, aligning the website content with the company's current business direction and offerings,
Before
After
And last but not least, I improved the Help Center structure by introducing a more scalable category system, making it easier to organize and support a growing knowledge base over time.
Outcome
At the time of writing, SinarPay is still undergoing the audit and compliance process required before launch. While the redesign has not yet been validated through public metrics, it established a stronger foundation for future marketing and customer acquisition efforts.
Key outcomes:
✅ Defined a clearer positioning strategy for prospective merchants.
✅ Improved information architecture and content flow across the landing page.
✅ Strengthened trust-building elements through clearer messaging and visual hierarchy.
✅ Prepared launch-ready designs that can support future go-to-market activities.
✅ Created a reusable design foundation for future marketing pages and product communications.
Retrospective
What did this project teach me?
Although the product has not launched yet, this project gave me valuable experience in translating complex fintech concepts into a clear and engaging narrative for prospective customers.
